Writing Samples

Below Are A Few Writing Samples.......

Below you will find writing examples that display my skills as a copywriter.
They include scripts for :60, :20 and :15 spots. These scripts were created for
commercials using a new auto-stereoscopic 3D system used in website,
point-of-purchase, out-of-home advertising, branded entertainment and trade
show situations. There is a longer piece done for Walgreens and was used for
website and a point-of-purchase event. You will also find a 2:30 piece done
for Eli Liily’s for their website and National Sales convention to kick-off a
new product, Cymbalta.

I am also a published novelist, poet and scriptwriter. Please let me know if you’d like
examples of these forms of creative writing. Let me know if you’d like to see more….
or if you’d like me to fulfill a writing exercise for you.

Enjoy!

Chet's Music :: Contact Chet :: Magic Garage Productions

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Script for Guinness 3D-Animated “Soccer” spot
Chet Nichols – Creative Director/Writer/Producer

ANNOC:
We’re here at Guiness Stadium where “Team Guinness” is warming up for the big
match…let’s head down to the pitch and watch the lads warm up…

STOUT BOTTLE #1
(To the goalie/draft can)
Hey, Tin Man, watch out now!
All together now, boys!

GOALIE
(To the Stout bottles, as he easily blocks ALL their shots)
Oooo……. I stung my hand.
Ooooo…… I bumped me head.
Ooooo…….you’re killing me
Come on, lads, me Granny kicks harder than the lot of ya!
DRAFT BOTTLE
(To his mates)
Me thinks the mini-keg is a little too full of himself today
(To GOALIE)
Hey, Pop-Top, here comes something to bend your barcode
(Takes a shot)
GOALIE
(Teasing) Oooooooo….the new bottle….. takin’ his best shot, eh? Ha- ha-ha!
(To the ball) Come to Papa….that’s right! I gotcha, little darlin’…come ta papa…
..oh-oo-oo-oo…No-o-o!
(Dives for shot and misses)
THE BOTTLES
(Cheers break out)…. Way to go, Drafty! World class shot! Right in the corner!
Another CAN bites the dust!
GOALIE
Oh, Bottles! They’re so-o-o full of themselves. Bottles this and bottles that…What a
bother…..They’re only made of glass! Everyone knows beer is better in a can…..
(Gets up and kicks the ball)

Script for Smirnoff - 3D “Designated Driver” spot….
Chet Nichols – Creative Director/Producer/Writer

GROUP OF SMIRNOFF BOTTLES Singing IN THE CAR
We’re going to a party, party…

LEMON SMIRNOFF
Quick, turn here!

RASBERRY SMIRNOFF
No, the other way.

VANILLA SMIRNOFF
Stop, stop!

ORANGE SMIRNOFF
Pull over!

LEMON SMIRNOFF
Orangie, slide around and make way for our special chauffer…

ALL SMIRNOFF BOTTLES
Beep! Beep!

RASBERRY SMIRNOFF
(As, BOB, THE WATER BOTTLE appears)
We’re ready, Mr. H2O….!!!

BOB, THE WATER BOTTLE
Well, howdy dudes, ready to have a fun night on the town?
Friends, your designated driver has arrived.

VANILLA SMORNOFF
Mr. H….you are the Man-of-the-Night….

BOB, THE WATER BOTTLE
Glad I can help, guys. Hang on…here we....ooops….
….Let’s try a forward gear….

ORANGE SMIRNOFF
Onward, into the night,

RASBERRY SMIRNOFF
To the club, boys, the ladies are waiting!
LEMON SMIRNOFF
My Man, Mr. H2O

Courvoisier Script - Final
Chet Nichols – Creative Director/Writer/Producer

For a fine, light and distinctive taste, try Courvoisier’s Most Exclusive VSOP.

Experience the taste of style and sophistication.

VSOP.

From the House of Courvoisier.

Mix Freely. Drink Responsibly.

Imported by Allied Domecq.

Canadian Club Script - Final
Chet Nichols – Creative Director/Writer/Producer

Canadian Club. It’s one way to say, "I love you guys" without actually saying it.

Imported and barrel blended, Canadian Club has been initiating members since 1858.

Please enjoy Canadian Club Responsibly.

Imported by Allied Domecq

ELI LILLY – “Cymbalta” Script
Chet Nichols – Creative Director/Writer/Producer

Depression is a medical illness with both emotion and physical symptoms.

Some experts believe that these symptoms are caused by an imbalance of
neuro-transmitters which are naturally occurring chemicals in the brain and
throughout the body.

In the brain, they help to transmit thoughts and feelings. In the body,
these chemicals can also affect the way you feel physically.

When these two are out of balance people can experience the emotional
and physical symptoms of depression.

This is why Lilly is proud to introduce Cymbalta, a new blockbuster drug
that has been proven effective in treating the emotional and the physical
symptoms of depression.

Typically Cymbalta provides broad symptom relief with just one 60mg dose
per day. And people taking Cymbalta may be more likely to experience,
not only improvement in a few of their symptoms, but relief from virtually
all of them in as quickly as 1 to four weeks after
starting treatment.

Cymbalta won’t take away life’s problems, but by helping to lift the
added burden of depression, it may help people feel more able to deal
with life’s daily challenges.

Now think of the truly life changing effect you will have on the lives of
people in need as you help to bring Cymbalta to market.

Cymbalta is the beginning of a journey that will help millions of people
transform their lives for the better, one-step at a time

You are the key to their journey.

Kahlua Script – Final
Chet Nichols – Creative Director/Writer/Producer

Kahlua.

So many ways to mix and enjoy it.

Time spent with Kahlua is never wasted.

Kahlua.

Unleash it

Mix freely. Drink responsibly.

Imported by Allied Domecq

WALGREEN’S - “Summer Zone” Script
Chet Nichols – Creative Director/Writer/Producer

It’s time to enter Walgreens “Summer Zone”

Where you’ll find everything you need to enjoy the summer
and keep yourself healthy.

Sunscreens, chilled beverages, products for the home, the patio
and more.

Whether you’re having a backyard Bar-B-Q, going to the beach or
attending a sporting event….Walgreens is the place to shop

And don’t forget Dollar Days special offers, great values on great products
that will make your summer even more enjoyable.

Walgreens, the place for one-stop, summertime shopping.

Stoli Script - Final
Chet Nichols – Creative Director/Writer/Producer

Cold perfection.

Natural.

The reasons Stolichnaya is the world's best selling vodka.

Stolichnaya Russian Vodka.

Enjoy Stoli Responsibly

Imported by Alllied Domecq

Malibu Script – Final
Chet Nichols – Creative Director/Writer/Producer

Malibu Rum makes choosing seriously easy.

Whether you choose new mango, new pineapple or coconut
flavored - you can’t go wrong.

Made with the finest Caribbean rum, new mango and new pineapple
taste amazing with lemon lime soda.

Malibu Rum. Seriously easy going.

Take it easy, drink in moderation.

Imported by Allied Domecq

WALGREEN’S – “Pharmacy-Walitrin” script
Chet Nichols – Creative Director/Writer/Producer/

The Pharmacy at Walgreen’s offers you several convenient ways to have your
prescriptions filled. You can arrange to have your prescription waiting at any
of our thousands of Walgreen’s locations nationwide. Or simply pick it up at
your neighborhood Walgreen’s.

Or…….You can use the internet to have your prescription filled
by registering with Walgreen’s Online Pharmacy, you will be able to:
*    Refill Prescriptions Automatically
*    Receive “Prescription Status” E-mails
*    View Your Prescription Records
*    And much more!

Visit Walgreen’s at Walgreens.com…….and Register Today!

And now Walgreen’s is happy to offer…… Walitrin, Walgreen’s Original
Prescription Strength Non-Drowsy Allergy Relief Tablets that temporarily
relieve the symptoms due to hay fever or other respiratory allergies. You’ll
get 24-Hour Relief from Allergy Symptoms like:
*    Sneezing
*    Runny nose
*    Itchy, watery eyes
*    Itchy throat or nose
Walitrin ….only at Walgreen’s. The Brand America Trusts.

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